MARCELO SORIA-RODRÍGUEZ
Marcelo Soria-Rodríguez is an artist and strategist. He is interested in the whole range of possibilities that a given system can cover and interact with. The role of technological advances in this regard concerning society has been the focus of his work on innovation and strategy in a handful of companies, from small startups to large financial multinationals. He has released critically acclaimed generative art collections at FxHash.xyz and Art Blocks Curated series 6. He co-founded a global data practice at BBVA, a global financial firm, where he led the data strategy activities. He co-founded Databeers, an informal data literacy movement present in 10 countries, and has been an advisor, mentor, and investor in several technological startups. He studied Telecommunications Engineering and Signal Processing. He writes occasionally on his website, iillucid.com, about art, strategy, and random thoughts around these topics.
Analog
Art On-Chain
-
![]()
PAL, 2022
-
![]()
PAL, 2022
-
![]()
No hay respuestas, sólo hay decisiones, 2021
Articles
-
![]()
PAL - A GENERATIVE SYSTEM
PAL, 2022 by Iskra Velitchkova and Marcelo Soria-Rodríguez is an inaugural collaborative performance that took 4 days as a live performance during ART SG in January 2023. The project was released as a drop of 100 unique works.
Exhibitions
-
![]()
INTERTHINKING, 2024-2025
The “Interthinking" exhibition, hosted at Budapest Art Factory, celebrates Hungarian cultural heritage and the influence of iconic Hungarian artists on the international contemporary generative art scene.
-
![]()
ART SALON: NODE TO NODE, 2023
In the heart of Paris, we presented Art Salon ‘Node to Node’, an extraordinary physical exhibition of generative and AI art, alongside selected pieces from a renowned French @lemonde2d private collection.
-
![]()
PAL - A GENERATIVE SYSTEM, 2023
PAL, 2022 by Iskra Velitchkova and Marcelo Soria-Rodríguez is an inaugural collaborative performance that took 4 days as a live performance during ART SG 2023. The project was released as a drop of 100 unique works.
-
![]()
ART SINGAPORE, 2023
At the 2023 Art SG, we showcased the work of leading international new media artists, like Marcelo Soria-Rodríguez, Iskra Velitchkova, Kevin Abosch, and Sputniko!, highlighting the diversity of the genre.
-
![]()
PHYGITAL, 2022
PHYGITAL was a an exhibition, above all, an intent to explore important works by generative artists with various implementations, generated by the machine, bit by bit, infusing the pieces with more real-world complexity.
