Roope Rainisto
Frozen Fresh, 2024
From Excessize series
Fine Art Print
Size: 24" x 18.55"
The work is also available as a unique NFT, minted upon request
Description:
Created in October/November 2022, Excessize served as a precursor to his earlier work on ‘Life In West America’, acting as both a study and exploration. Using the visual style of vintage Americana photography and the capabilities of AI, each piece captures the post-war United States atmosphere—a time marked by a significant rise in food production following years of rationing. It examines the mass production and uniformity of food, symbolized by the repetition and uniformity in the images. The artist portrays symbols of American culture using exaggeration, spanning from drive-in dinings and french fries to shakes and sodas, all the way to classic cars. The fast food industry has become a global phenomenon through globalization, often undermining traditional diets and local economies. Rainisto employs a unique custom fine-tuned diffusion models from 2022 to reflect and critique the consequences of this global cultural homogenization, focusing on its effects on environmental sustainability and the erosion of local traditions. This mirrors the ongoing expansion of artificial intelligence, which moves towards automation, affecting authenticity and individuality.
Just as the fast-food industry's mass production encourages uniformity, the use of AI in the corporate sector prioritizes efficiency and scalability, potentially leading to similar homogenization in content and product creation. Fast food restaurants, which saw growth starting in the 1950s, are depicted as more than just dining locations; they are cultural institutions. They cater to individuals across all socioeconomic levels, from presidents to the working class, embodying and promoting values of quick service, efficiency, and uniformity. These concepts, once celebrated as marks of advancement, captured the interest of Pop Art artists like Andy Warhol, Claes Oldenburg, and Wayne Thiebaud, who sought to depict contemporary life and frequently included everyday food items in their art.
“Excessize” captures both the celebration of post-war economic growth and the examination of its negative societal impacts. It echoes Pop Art's engagement with everyday life while bringing the conversation to the societal role and impact of excess and mass production in the digital age.
Exhibited at Untitled Miami Art Fair, Miami, Kate Vass Galerie Booth A43, December 2024
Frozen Fresh, 2024
From Excessize series
Fine Art Print
Size: 24" x 18.55"
The work is also available as a unique NFT, minted upon request
Description:
Created in October/November 2022, Excessize served as a precursor to his earlier work on ‘Life In West America’, acting as both a study and exploration. Using the visual style of vintage Americana photography and the capabilities of AI, each piece captures the post-war United States atmosphere—a time marked by a significant rise in food production following years of rationing. It examines the mass production and uniformity of food, symbolized by the repetition and uniformity in the images. The artist portrays symbols of American culture using exaggeration, spanning from drive-in dinings and french fries to shakes and sodas, all the way to classic cars. The fast food industry has become a global phenomenon through globalization, often undermining traditional diets and local economies. Rainisto employs a unique custom fine-tuned diffusion models from 2022 to reflect and critique the consequences of this global cultural homogenization, focusing on its effects on environmental sustainability and the erosion of local traditions. This mirrors the ongoing expansion of artificial intelligence, which moves towards automation, affecting authenticity and individuality.
Just as the fast-food industry's mass production encourages uniformity, the use of AI in the corporate sector prioritizes efficiency and scalability, potentially leading to similar homogenization in content and product creation. Fast food restaurants, which saw growth starting in the 1950s, are depicted as more than just dining locations; they are cultural institutions. They cater to individuals across all socioeconomic levels, from presidents to the working class, embodying and promoting values of quick service, efficiency, and uniformity. These concepts, once celebrated as marks of advancement, captured the interest of Pop Art artists like Andy Warhol, Claes Oldenburg, and Wayne Thiebaud, who sought to depict contemporary life and frequently included everyday food items in their art.
“Excessize” captures both the celebration of post-war economic growth and the examination of its negative societal impacts. It echoes Pop Art's engagement with everyday life while bringing the conversation to the societal role and impact of excess and mass production in the digital age.
Exhibited at Untitled Miami Art Fair, Miami, Kate Vass Galerie Booth A43, December 2024
Frozen Fresh, 2024
From Excessize series
Fine Art Print
Size: 24" x 18.55"
The work is also available as a unique NFT, minted upon request
Description:
Created in October/November 2022, Excessize served as a precursor to his earlier work on ‘Life In West America’, acting as both a study and exploration. Using the visual style of vintage Americana photography and the capabilities of AI, each piece captures the post-war United States atmosphere—a time marked by a significant rise in food production following years of rationing. It examines the mass production and uniformity of food, symbolized by the repetition and uniformity in the images. The artist portrays symbols of American culture using exaggeration, spanning from drive-in dinings and french fries to shakes and sodas, all the way to classic cars. The fast food industry has become a global phenomenon through globalization, often undermining traditional diets and local economies. Rainisto employs a unique custom fine-tuned diffusion models from 2022 to reflect and critique the consequences of this global cultural homogenization, focusing on its effects on environmental sustainability and the erosion of local traditions. This mirrors the ongoing expansion of artificial intelligence, which moves towards automation, affecting authenticity and individuality.
Just as the fast-food industry's mass production encourages uniformity, the use of AI in the corporate sector prioritizes efficiency and scalability, potentially leading to similar homogenization in content and product creation. Fast food restaurants, which saw growth starting in the 1950s, are depicted as more than just dining locations; they are cultural institutions. They cater to individuals across all socioeconomic levels, from presidents to the working class, embodying and promoting values of quick service, efficiency, and uniformity. These concepts, once celebrated as marks of advancement, captured the interest of Pop Art artists like Andy Warhol, Claes Oldenburg, and Wayne Thiebaud, who sought to depict contemporary life and frequently included everyday food items in their art.
“Excessize” captures both the celebration of post-war economic growth and the examination of its negative societal impacts. It echoes Pop Art's engagement with everyday life while bringing the conversation to the societal role and impact of excess and mass production in the digital age.
Exhibited at Untitled Miami Art Fair, Miami, Kate Vass Galerie Booth A43, December 2024